Business Scaling

Skincare Pricing Strategy and Margin: Private Label Brands In skincare pricing strategy, pricing and margin determine profitability. Therefore, founders must calculate costs accurately while positioning products competitively. First, founders calculate cost of goods sold. This includes formulation, packaging, labeling, testing, and logistics. As a result, pricing decisions rest on real numbers. Next, brands set target […]

Private Label vs Custom Manufacturing Private label vs custom manufacturing represents a key decision for skincare founders. Therefore, understanding the differences helps avoid costly pivots. Private label manufacturing offers speed and lower MOQs. Because formulas already exist, brands launch quickly while minimizing R&D expense. As a result, private label suits startups and market testing. In contrast, custom

How to Start a Skincare Brand Starting a skincare brand requires more than a good idea. Therefore, founders must align product vision, compliance, manufacturing, and go-to-market strategy from day one. Moreover, early decisions directly affect scalability, margins, and brand credibility. First, founders define their niche. Whether the focus is problem-solving skincare, clean beauty, or men’s