GEN Skincare Inc

Pricing & Margin Strategy for Skincare Brands & Founders

Skincare Pricing Strategy and Margin: Private Label Brands In skincare pricing strategy, pricing and margin determine profitability. Therefore, founders must calculate costs accurately while positioning products competitively. First, founders calculate cost of goods sold. This includes formulation, packaging, labeling, testing, and logistics. As a result, pricing decisions rest on real numbers. Next, brands set target […]

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Private Label vs Custom Manufacturing: What Skincare Founders Should Choose

Private Label vs Custom Manufacturing Private label vs custom manufacturing represents a key decision for skincare founders. Therefore, understanding the differences helps avoid costly pivots. Private label manufacturing offers speed and lower MOQs. Because formulas already exist, brands launch quickly while minimizing R&D expense. As a result, private label suits startups and market testing. In contrast, custom

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How to Start a Skincare Brand: Founder’s Step-by-Step Guide

How to Start a Skincare Brand Starting a skincare brand requires more than a good idea. Therefore, founders must align product vision, compliance, manufacturing, and go-to-market strategy from day one. Moreover, early decisions directly affect scalability, margins, and brand credibility. First, founders define their niche. Whether the focus is problem-solving skincare, clean beauty, or men’s

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Preservatives in Skincare: Safety, Types & Compliance Explained

Preservatives in Skincare Preservatives in skincare protect products from bacteria, yeast, and mold. Therefore, they safeguard consumer health and brand reputation. Moreover, preservatives extend shelf life and prevent costly recalls. First, water-based products require preservation. Because microbes thrive in moisture, unpreserved products pose serious risk. Consequently, every compliant formulation includes a preservation system. Next, preservatives

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Top Cosmetic Ingredients Explained for Skincare & Private Label Brands

Top Cosmetic Ingredients Understanding top cosmetic ingredients helps brands build effective and compliant products. Therefore, ingredient education supports formulation decisions and transparent marketing. First, humectants attract moisture. Ingredients like glycerin and hyaluronic acid hydrate the skin and improve texture. Consequently, they appear in cleansers, creams, and serums. Next, emollients soften and smooth. Shea butter, oils, and esters

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Natural vs Synthetic Skincare Ingredients: What You Must Know.

Natural vs Synthetic Skincare Ingredients Natural vs synthetic skincare ingredients remain one of the most misunderstood topics in the industry. Therefore, brands that understand the science behind both categories make better formulation, marketing, and compliance decisions. Moreover, clarity prevents misleading claims and regulatory risk. First, natural ingredients originate from plants, minerals, or animals. Examples include botanical extracts,

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Grey Coverage Products: How Hair Dyes & Creams Restore Natural Color

Grey Coverage Products Explained Grey Coverage Products Explained: Solutions for Natural-Looking Results To begin with, grey hair appears when melanin production slows. Therefore, grey coverage products focus on restoring color while maintaining hair health. Today, manufacturers offer multiple solutions to meet different needs and preferences. Types of Grey Coverage Products Products that cover grey vary

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Plant-Based Hair Dyes Explained: Natural Hair Color Solutions

Plant-Based Hair Dyes Plant-Based Hair Dyes: A Natural Approach to Hair Coloring Plant-based hair dyes offer a modern alternative to traditional color systems. Instead of relying on harsh chemical reactions, these formulas use botanical pigments and conditioning agents. As a result, they appeal to consumers seeking gentler, more natural options. What Are Plant-Based Hair Dyes?

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Hair Dye Manufacturing Process Explained: From Concept to Finish

Hair Dye Manufacturing Process Hair Dye Manufacturing Process: How Professional Hair Color Products Are Made The hair dye manufacturing process requires precision, testing, and strict quality control. Because hair color directly affects appearance and confidence, manufacturers must follow a structured system from concept to production. When done correctly, this process ensures consistent color payoff, safety,

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Hair Creams, Oils & Pomades Explained: Differences, Uses & Manufacturing

Hair Creams, Oils & Pomades Hair Creams, Oils & Pomades: Understanding the Differences Hair creams, oils & pomades serve different styling and treatment needs. Although they often appear similar, each product type offers unique benefits. Therefore, choosing the right format matters for both performance and customer satisfaction. Hair Creams: Moisture & Soft Styling Hair creams focus

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