GEN Skincare Inc

Skincare Formulation Explained: From Idea to Formula

Skincare Education /

Skincare Formulation Explained | From Concept to Formula Skincare Formulation Explained: From Idea to Finished Formula Creating a successful skincare product involves more than just mixing ingredients. From initial concept to the final formula, each step in the skincare formulation process ensures safety, efficacy, and market appeal. Whether you’re launching a new line of skincare […]

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Skincare Education Blog Series | Gen Skincare

Skincare Education /

Skincare Education Blog Series 1. Skincare Manufacturing Explained: From Concept to Production Skincare manufacturing transforms an idea into a compliant, market-ready product. First, brands define product goals such as texture, performance, and target customer. Next, manufacturers select or develop formulas that meet both performance and regulatory standards. After that, production begins under controlled processes to

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Pricing & Margin Strategy for Skincare Brands & Founders

Business Scaling /

Skincare Pricing Strategy and Margin: Private Label Brands In skincare pricing strategy, pricing and margin determine profitability. Therefore, founders must calculate costs accurately while positioning products competitively. First, founders calculate cost of goods sold. This includes formulation, packaging, labeling, testing, and logistics. As a result, pricing decisions rest on real numbers. Next, brands set target

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Private Label vs Custom Manufacturing: What Skincare Founders Should Choose

Business Scaling /

Private Label vs Custom Manufacturing Private label vs custom manufacturing represents a key decision for skincare founders. Therefore, understanding the differences helps avoid costly pivots. Private label manufacturing offers speed and lower MOQs. Because formulas already exist, brands launch quickly while minimizing R&D expense. As a result, private label suits startups and market testing. In contrast, custom

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How to Start a Skincare Brand: Founder’s Step-by-Step Guide

Business Scaling /

How to Start a Skincare Brand Starting a skincare brand requires more than a good idea. Therefore, founders must align product vision, compliance, manufacturing, and go-to-market strategy from day one. Moreover, early decisions directly affect scalability, margins, and brand credibility. First, founders define their niche. Whether the focus is problem-solving skincare, clean beauty, or men’s

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Preservatives in Skincare: Safety, Types & Compliance Explained

Ingredient Spotlight, Ingredients, Uncategorized /

Preservatives in Skincare Preservatives in skincare protect products from bacteria, yeast, and mold. Therefore, they safeguard consumer health and brand reputation. Moreover, preservatives extend shelf life and prevent costly recalls. First, water-based products require preservation. Because microbes thrive in moisture, unpreserved products pose serious risk. Consequently, every compliant formulation includes a preservation system. Next, preservatives

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Top Cosmetic Ingredients Explained for Skincare & Private Label Brands

Ingredients, Uncategorized /

Top Cosmetic Ingredients Understanding top cosmetic ingredients helps brands build effective and compliant products. Therefore, ingredient education supports formulation decisions and transparent marketing. First, humectants attract moisture. Ingredients like glycerin and hyaluronic acid hydrate the skin and improve texture. Consequently, they appear in cleansers, creams, and serums. Next, emollients soften and smooth. Shea butter, oils, and esters

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Natural vs Synthetic Skincare Ingredients: What You Must Know.

Ingredient Spotlight, Ingredients /

Natural vs Synthetic Skincare Ingredients Natural vs synthetic skincare ingredients remain one of the most misunderstood topics in the industry. Therefore, brands that understand the science behind both categories make better formulation, marketing, and compliance decisions. Moreover, clarity prevents misleading claims and regulatory risk. First, natural ingredients originate from plants, minerals, or animals. Examples include botanical extracts,

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Grey Coverage Products: How Hair Dyes & Creams Restore Natural Color

Dye & Treatments /

Grey Coverage Products Explained Grey Coverage Products Explained: Solutions for Natural-Looking Results To begin with, grey hair appears when melanin production slows. Therefore, grey coverage products focus on restoring color while maintaining hair health. Today, manufacturers offer multiple solutions to meet different needs and preferences. Types of Grey Coverage Products Products that cover grey vary

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