Gen’s SIGNATURE Deep Moisture Body Lotion, 16 Fl. Oz, is an advanced formula specifically formulated to soothe the dry skin. Made with proven ingredients that moisturize and nourish the skin, Gen's Deep Moisture Body Lotion quickly forms a layer of protection over your skin, locking in moisture all day long. It revitalizes and regenerates, while bringing out the skin's radiance. The ingredients are non-greasy, non–irritating and very comforting and have proven to treat different skin ailments. Gen’s SIGNATURE Deep Moisture Body Lotion, 16 Fl. Oz is fast-acting and the effects are long-lasting. Highly recommended for dry skin.