Now, more than ever, people want to know what they are rubbing on their skin and hair. This is why in GEN Skincare Inc. we continue to evolve and to improve on our products to ensure our customers get the best and safest products available in the market. 90% of the ingredients we use are derived from all-natural sources and have undergone series of researches, testing and quality control to determine their safety and eco-friendliness. Overtime, the sun’s rays damage the exposed skin with UVA and UVB, and this damage can lead to loss of firmness, wrinkles and fine lines, dark spots, uneven skin tone and other blemishes. To shield the skin and hair, we have made sure to incorporate natural sunscreen from select plant extracts in all our products. Our products fight and prevent breakouts, detox the skin and provide a radiant and healthy glow.