Premium Men's Skincare & Grooming

Everything you need for clear skin, healthy hair, and confidence. Dermatologist-backed, built for men.

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Best-Selling Products

Our most trusted grooming essentials

GEN Skin Firming and Hydrating Body Lotion for Men on an accent ivory and blue background

Men’s Body Lotion: Firming and Tightening Moisturizer for Mature Skin

$15.20
GEN Black Hair Cream for Men, Best Natural Hair Dye, Black on a luxury background

GEN Organic Hair Color Cream for Men, Best Natural Hair Dye, Black

$28.90
GEN Skin Body Lotion for Men with Dry Skin, Extra Dry Skin Moisturizer

Extra Dry Skin Body Lotion. Best Hydrating Moisturizer

$23.59
Best Perfume for Men

Buy Best Long-lasting Perfume for men. Pure Fragrance.

$31.40

Targeted Treatments

Solutions designed for men’s skin needs

Acne Control

Reduce breakouts with powerful active ingredients.

Anti-aging

Smooth fine lines and improve skin firmness.

Oil Control

Reduce shine and balance oily skin.

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