Men

Premium Men's Skincare & Grooming

Everything you need for men’s skincare: clear skin, healthy hair, and confidence. Inspired by the biochemist, built for men.

GEN Skincare Best Hydrating Moisturizers and Creams

Best-Selling Products for Men's Skincare

Our most trusted grooming essentials

Targeted Treatments

Solutions designed for men’s skin needs

Reduce breakouts with powerful active ingredients.

Oil Control

Reduce shine and balance oily skin.

Dry Skin Body Lotions & Hydrating Moisturizers: 

Meet the ultimate solution for dry, dehydrated, aging, and sensitive skin types — Daily Hydrating Polypeptide Body Lotion delivers next-generation hydration powered by high-end peptides, protective skin actives, and luxurious moisture science.

Organic Hair Colors | Men's Hair Darkening Creams

Best Sellers

Men’s luxury firming body lotions & anti-aging moisturizers. Smooths texture, tightens skin appearance. Premium grooming skincare. Shop now.

Shop The Best Long-Lasting and Sweet Perfumes

Bold, refined men’s fragrances crafted for confidence and presence. These expertly balanced scents open with fresh, invigorating notes before settling into smooth, masculine bases that last all day. Designed for men who value elegance, power, and sophistication—perfect for daily wear or evening occasions. One spray makes a statement.

The Best Natural Serums in Men's Skincare. Shop Now.

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